social psychology Flashcards
ways to measure attitudes
likert scales (rating on options, depends on honesty)
bogus pipeline (lie detector test) - only works if people believe it works
electromyography - looking at how facial moved then determining attitude
LaPiere (1934) - attitudes of people due to culture
what - went around us to restraints with asian couple, where served. Emailed after and they said asian people wouldn’t be served
Theory of planned behaviour
To demonstrate the relationship between attitudes and behaviour we must consider
1.when we have a positive attitude towards the behaviour
2. when norms have a positive attitude towards the behaviour
3. when the behaviour is under control
Cognitive dissonance
inconsistency between attitudes and behaviours e.g participants do a boring task. offer $1 to lie. Then change attitude because $1 isn’t enough to lie
Himmelweit 1990 (attitude of capital punishment)
found - attitude of this topic didn’t change over 15 years
Knox and inkster - winning bets
what - asked People;e to estimate the chances of winning a bet
found - those who placed bets where more confident they would win
evidence of - cognitive dissonance
attitudes can be changed…
source - credible, trustworthy, attractive, likeable
message - is presented quickly, without hesitation
approached - time of approach counts. more likely tp change if weathers nice or happy
emotional appeals
consensus - fear can work in circumstances where
1. message evokes moderate to strong fear
2. message provides a low cost way to reduce threat
dillard and Anderson 2004 (speed ads)
found - ads on tv didn’t work, sometimes made boys drive faster
Attitude resilience
one way to avoid attitude change is via the rehearsal of counter arguments
McAlister 1982- stop teens smoking
what - used phases and taught arguments such as ‘ID be a real chick if I smoked just to impress you”
found - teens trained this way were less likely to smoke
Attributions
Judgements about our own behaviour and other peoples behaviour and outcomes
internal and external attributions
internal - looking inside people e.g she got a scholarship because she’s smart
external - looking at external factors e.g the weather made them win
frey and rogner 1987 9car accidents and attributions
people in car accidents who blamed themselves were in the hospital for 30 days and people who didn’t blame themselves where in hospital for only 20 days
Kelley 1967 - three statements and what they mean
consistency - always hostile towards me
consensus - tends to be hostile
distinctiveness - hostile to others
attribution styles
pessimistic - blame on self
optimistic - be positive
motivation bias on attributions
self esteem - can link to self esteem in two ways
1.positive = internal attributions
2.neagitve = external attributions
control - attributions enhance control. success - internal increases control
victim blaming
internal attributes made for rape, aids and cancer victims
correspondence interference
a judgment that matches or corresponds with someone’s behaviour
miller 1984 (culture and difference in attributions)
western culture prefer - dispotional explanations
non western cultures - favour external explanations
The Actor-Observer Effect
people tend to attribute the cause of their own actions to EXTERNAL factors
they tend to attribute cause of others action to internal causes
The Self-Serving Bias
people take credit for their successes but not for failures
The fundamental attribution error
When we underestimate the impact of the situation and overestimate the role of personal factors when explaining other peoples behaviour
Primacy effect
Our tendency to attach more importance to the initial information we learn about a person
Recency effects
Giving greater weight/importance to the most recent information
Self fulfilling prophecy
When peoples expectations lead them to act towards others in a way that brings about the expected behaviours thereby confirming their original impression
McKnight (1994) - where meet partner
in an Australian sample found that 83% of people met their ‘special partner’ in a familiar social setting, 6% in a casual social setting
The mere exposure effect Zajonc
Repeated exposure to any stimulus makes it more appealing. The more people are exposed to faces, photos, languages and tunes the more they like them