Social psychology Flashcards
Theory of mind
The ability to represent the beliefs and desires of other people, especially when their thoughts and beliefs differ from your own
Brain regions for ToM
right temporal-parietal junction and mirror neurons
Right temporal-parietal junction (rTPJ)
selectively active when we think about the thoughts of others or when reading stories about people’s thoughts but NOT about their sensations
Mirror neurons
active when either we ourselves are performing an action or somebody else is doing the same action
Attribution
An inference about the cause of a person’s behavior, either (a) disposition/personality or (b) situation they are in, by attending to 3 types of information: consistency, distinctiveness, and consensus
Consistency, Distinctiveness, and Consensus
High consistency=disposition and low consistency=situation; high distinctiveness=situation and low distinctiveness=disposition; high consensus=situation and low consensus=disposition
Fundamental attribution error
General tendency for people to make dispositional (internal) attributions of others, even when there are readily available situational (external) factors; stronger in individualistic cultures
Actor-observer effect
General tendency for people to make situational attributions of ourselves (even when we make dispositional attributions for others in the same situation); A self-serving bias/attribution
Affective forecasting errors
Our estimations of future happiness are not very accurate because we overestimate the influence of some factors (with little relevance) and underestimate the influence of others
Social norms
Culturally-specific expectations of appropriate vs. inappropriate behavior of which everybody in the culture is supposed to act in accordance with
Persuasion
Process of deliberately attempting to change a person’s attitudes, beliefs, or behaviors towards a person, thing, idea etc.
Beliefs
enduring knowledge about an object, person, or event; Can be true or false given the state of the world
Attitudes
semi-enduring feelings that predispose us to respond in a particular way to objects, people, and events; Can be positive, neutral, or negative
Behaviors
consequences of our beliefs and attitudes (most often combined)
Implicit attitude
automatically activated associations often learned through repeated exposure to a person, place, thing, or issue; harder to change
Explicit attitude
those we explicitly report that we feel or believe about a person, place, thing, or issue
3 components that successful persuasion requires
Message source, message content, message target
Source monitoring
Process of attempting to remember where and when we learned a particular message or fact
Source amnesia
we reevaluate the message on our own without considering whether the source was good or bad
`Cognitive dissonance
Highly negative feeling we experience when our attitudes, beliefs, and behaviors conflict and contradict with each other
Post-decision dissonance
when we have to forgo an option that we have a positive attitude toward
Effort justification
people sometimes develop positive attitudes toward activities that are objectively aversive or require a lot of effort
Ways to reduce cognitive dissonance
discount belief/attitude, change belief/attitude, change future behaviors
Discount belief/attitude
deciding that some set of beliefs/attitudes is actually not something you care about anymore
Change belief/attitude
deciding to drop one of your conflicting beliefs/attitudes in order to remove the conflict
Change future behavior
making a promise to yourself not to act in inconsistent ways in the future
Elaboration likelihood model
Model of persuasion (i.e. kind of content) that argues that people can be influenced through of of two routes: systematic and heuristic
Systematic (central) route to persuasion
Uses content full of reason, logic, sound and straightforward arguments, effortful and time-consuming, primarily targets beliefs, target must have motivation to listen and ability to think about content
Heuristic (peripheral) route to persuasion
Appealing to target’s emotions, habits, or even implicitly, Indirectly exploits associations and social norms we all carry with us, usually targets attitudes and behaviors
Foot-in-the-door technique
make a small request first and make a bigger one once the person complies
Door-in-the-face technique
make an impossible large request then make a smaller one when the person declines
Social proof
pointing out long list of other people who have complied to increase compliance
Scarcity principle
people tend to place higher value on things that are in short supply
Implicit priming
Method of persuasion that implicitly brings up an association for a participant who then automatically transfers it to their subsequent behavior/attitude