Social Psych Exam 3 Flashcards
Balance Theory
We are motivated to have attitudes be consistent to each other
What is the reason behind the balance theory?
The Gestalt Principles – we want to see things as a coherent whole
How to figure out if a balance triad is in balance
Multiply the signs
Cogntive dissonance
Aversive experince of inconsistency between two thoughts
cognitive dissonance theory
inconsistency is aversive, so people try to reduce dissonance to achieve consistency
What is the scope of balance thoery
Balance theory is about attitudes only
What is the scope of cognitive dissonance theory
Cognitive dissonance theory is broader, including beliefs & behavior
What is the cause of balance theory
Balance theory describes a motivation to obtain cognitive balance between attitudes & beliefs
What is the cause of cognitive dissonace theory
Cognitive dissonance theory describes an affective aversion that people are motivated to resolve.
When is cognitive dissonance likely
- Lack external reasons for our action (insufficient justification)
- Put effort into some outcome (effort justification)
- Made a choice for one thing over another (choice justification)
Insufficient Justification
When we lack sufficient external reason to explain why we did something, we intrinsically value that activity more
Effort Justification
We attribute more value to an outcome if we put more effort in obtaining that outcome (ex. hazing or boot camp)
Choice Justification
After making a choice between multiple options, we:
1. amplify the value of the choice we made
2. devalue the option(s) we didn’t choose
Beyond the 3 things, Cognitive dissonance is also more likely if
it’s self-relevant or if the inconsistency has negative consequences
4 ways to reduce cognitive dissonance
Change the belief
Change the behavior
Reinterpret with a related idea
reduce subjective imporatance
Self-perception theory
People infer their own attitudes and beliefs by observing their thoughts and behavior
Prosocial behavior
Any act performed with the goal of benefitting another person
Altruism
The desire to help another person even if it appears to involve a cost to the helper
3 motives for prosial behavior
- evolutionary psychology
- social exchange theory
- empathy-altruisim hypothesis
Evolutionary Psychology
The attempt to explain human thought and behavior in terms of genetic factors that evolved over time
Basic Tenets of Evolutionary Psychology
Genes are likely to be passed on if they:
increases chances of survival
increase chances of creating offspring
increases the survival of genetically related others
Kin Selection
Behaviors that help a genetic relative are favored by natural selection
Increasing probability of the survival of blood relatives increasing probability that their genes will be passed on
Norm of Reciprocity
The expectation that helping others will increase the likelihood they will help us in the future
Evolution favors individuals who are good team players
Evolution favors groups whose members help each other
Empathy-Altruisim Hypothesis
When we feel empathy for a person, we will attempt to help regardless of what we have to gain