Social Psych Exam 2 Flashcards
Attitude Definition
A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor
What is the ABC Model of Attitude
Affect – feelings and emotions about an object
Behavior – how I act toward an object
Cognition – evaluative beliefs about an object
What are two central features of definitions of attitudes
- Evaluative
- Relatively enduring nature
Implicit attitudes
Attitudes that are relatively
unconscious, unintentional, uncontrolled, or effortless
What is the difference between indifference and ambivalence
indifference is low positivity and low negativity
ambivalence is high positivity and high negativity
selective exposure
Tendency to selectively seek information that reinforces one’s attitudes, while selectively avoiding information that contradicts one’s attitudes
what is the function of a schema
Organize knowledge about the social world
what is the function of an attitude
-Organize knowledge about what’s good or bad
- Mental shortcuts for deciding what to pursue or avoid
What is the shared central property of Schemas and Attitudes
Guide expectations, inferences, and behavior!
File-Drawer Problem
attitudes are well-formed and enduring evaluations that are stored in memory
and we look up our attitudes when necessary
What is the evidence for the file drawer problem
some attitudes are very stable over time
Temporary construction model
no such thing as a true attitude
attitudes are constructed on the spot based on accessible information
evaluation generated, not retrieved
Self-perception theory
we observe our own behavior or states or arousal and then infer the attitude that might have caused it
Persuasion
Efforts to change attitudes or attitude-related behavior
4 basic principles of persuasion
Automaticity
Sociality
Resonance
Resistance
How does automaticity relate to persuasion
attitudes are influenced by sources outside of conscious awareness or control
how does sociality relate to persuasion
persuasion fundamentally depends on relationships with other people
How does resonance relate to persuasion
persuasion is more effective when it matches our motivation and ability and it is relevant
What is the mere exposure effect?
Perceiving a stimulus repeatedly renders it more positive
What is the triad of trust?
Authority, social attractiveness, and credibility
Believability can come from judgements of
expertise, honesty, and goodwill
Central Route of Persuasion
Route to persuasion where people think carefully & deliberately about
the content of a persuasive message
Peripheral Route
Route to persuasion where people attend to easy-to-process, superficial
cues related to persuasive message
What is the elaboration likelihood model
elaboration will be the highest when both ability and motivation are high
Ability is influenced by
distraction, fatigue, attention, intelligence
Motivation is influenced by
personal relevance and need for cognition (the extent to which one enjoys thinking)
What are the limits of mere exposure
maximum effect around 10-20 exposures in lab studies
What is the central route good for
important decisions
what is the peripheral route useful for
quick or trivial decisions
What is message matching
whether the message matches the structure of the attitude (ex. moral values, affect and cognition)
affective appeals are better for attitudes based on ___
affect
cognitive appeals are better for attitudes based on
beliefs
What are fear appeals
Persuasive messages that attempt to change people’s attitudes or behavior by arousing their fears
What is the optimal ammount fear
Threat has to be perceived as likely & severe
and moderate amounts of fear work best
Why do strong amounts of fear fail
- They become defensive
- They deny importance of threat
- They cannot think rationally about issue
what does fear need to be paired with
an action plan
psychological reactance
The tendency to assert our
freedom when we feel others are attempting to control
us
How does confirmation bias relate to the vowel and number card task
People try to flip the A and 2 to confirm the rule but you should really flip the the A and 3 to disconfirm the rule
Confirmation Bias Definition
The tendency to seek, interpret, favor, and recall
information that confirms one’s pre-existing beliefs or expectations
What is the difference between confirmation bias and selective exposure
confirmation bias is about what you expect/know and selectiv exposure is about what you like/what you want to be true (more about attitudes than beliefs)
Two Explanations for the Confirmation Bias
Directional Motives
Heuristics
Directional Motives Definition
We want to find information that
confirms our beliefs & expectations
Heuristics generally have the same pros and cons as
schemas
What is the availability heuristic based on
fundamental aspects of memory search and what is available in our mind
Gambler’s Fallacy
If something happens more frequently than normal, it will happen less frequently in the future
Which groups have susbtantial negative affect
rapists, enemy soliders, terrorists, prostitutes, etc.