Social Psych Exam 2 Flashcards
Attitude Definition
A psychological tendency that is expressed by evaluating a particular entity with some degree of favor or disfavor
What is the ABC Model of Attitude
Affect – feelings and emotions about an object
Behavior – how I act toward an object
Cognition – evaluative beliefs about an object
What are two central features of definitions of attitudes
- Evaluative
- Relatively enduring nature
Implicit attitudes
Attitudes that are relatively
unconscious, unintentional, uncontrolled, or effortless
What is the difference between indifference and ambivalence
indifference is low positivity and low negativity
ambivalence is high positivity and high negativity
selective exposure
Tendency to selectively seek information that reinforces one’s attitudes, while selectively avoiding information that contradicts one’s attitudes
what is the function of a schema
Organize knowledge about the social world
what is the function of an attitude
-Organize knowledge about what’s good or bad
- Mental shortcuts for deciding what to pursue or avoid
What is the shared central property of Schemas and Attitudes
Guide expectations, inferences, and behavior!
File-Drawer Problem
attitudes are well-formed and enduring evaluations that are stored in memory
and we look up our attitudes when necessary
What is the evidence for the file drawer problem
some attitudes are very stable over time
Temporary construction model
no such thing as a true attitude
attitudes are constructed on the spot based on accessible information
evaluation generated, not retrieved
Self-perception theory
we observe our own behavior or states or arousal and then infer the attitude that might have caused it
Persuasion
Efforts to change attitudes or attitude-related behavior
4 basic principles of persuasion
Automaticity
Sociality
Resonance
Resistance
How does automaticity relate to persuasion
attitudes are influenced by sources outside of conscious awareness or control
how does sociality relate to persuasion
persuasion fundamentally depends on relationships with other people
How does resonance relate to persuasion
persuasion is more effective when it matches our motivation and ability and it is relevant
What is the mere exposure effect?
Perceiving a stimulus repeatedly renders it more positive
What is the triad of trust?
Authority, social attractiveness, and credibility
Believability can come from judgements of
expertise, honesty, and goodwill
Central Route of Persuasion
Route to persuasion where people think carefully & deliberately about
the content of a persuasive message
Peripheral Route
Route to persuasion where people attend to easy-to-process, superficial
cues related to persuasive message
What is the elaboration likelihood model
elaboration will be the highest when both ability and motivation are high