Social Psych Flashcards
Who published the first study of social psychology and what was it about?
Norman Triplett, on effect of competition on performance
What were the contributions of William McDougall and EH Ross?
Both independently published the first textbooks on social psych in 1908
What decade did the field of social psych start developing rapidly?
1950s
What is suggested by Verplank’s studies in the 1950s?
That social approval influences behavior (conversation changes bases on feedback)
What did Verplank, Pavlov, Thorndike, Hull, and Skinner help establish as an important perspective in studying social behavior?
Reinforcement theory
Who challenged early reinforcement theorists by proposing that behavior is influenced by imitation rather than just rewards/punishments?
Social Learning Theorists- Albert Bandura
What is role theory?
People are aware of social roles they are expected to fulfill and much of their observable behavior can be attributed to adopting those roles (Bindle, 1979)
What is the consistency theory? Give an example of how someone would try to resolve an inconsistency.
People prefer consistency and will change or resist change to be consistent with their surroundings or themselves. For example, if a person who hates smoking falls in love with a smoker, they will either change their attitudes about smoking (“it’s not that bad” or take it up themselves) or try to get their partner to quit.
What are the 3 interacting elements of Fritz Heiders balance theory?
P- person talked about
O- some other person
X- a thing, idea, or some other person
Is the following situation balanced or imbalanced: Patrick (P) does not like Olivia (O). Patrick likes motorcycles (X) but Olivia does not.
Balanced
Is the following example balanced or imbalanced: Patrick (P) likes Olivia (O) and both dislike anchovies.
Balanced
Is the following example balanced or imbalanced according to Heiders theory? Patrick (P) dislikes Olivia (O), and both like horror movies.
Imbalanced
According to Heiders theory, is the following situation balanced or imbalanced? Patrick (P) likes Olivia (O). Patrick likes sushi (X) and Olivia does not.
Imbalanced
What is Leon Festingers cognitive dissonance theory? Give an example.
Cog dissonance is the conflict ppl feel when their attitudes are not in synch with your behaviors. For example, a feminist Catholic is asked about her views on abortion, creating dissonance between 2 identities. She can say “I support women’s rights but not abortion”. Or she can say that women’s rights are more important and the Church can’t tell women what not to do with their bodies. Or she could take a middle of the road answer like “it’s only ok for cases of rape, rare diseases, etc”
What is the difference between free choice and forced compliance dissonance?
Free choice dissonance occurs when a person makes a choice between several desirable options, and feels dissonance over losing the options he/she didn’t choose.
Forced compliance dissonance occurs when an individual is forced into behaving a certain way that is inconsistent w/ his/her beliefs/attitudes.
What is the minimal/insufficient justification effect? How is this demonstrated in Carl and Festingers 1959 study?
When external justification is minimal, ppl reduce dissonance by changing their attitude. For example, Festingers and Carlsmiths study on paying ppl $1 to lie vs $20 to lie. The ppl who got $1 were more likely to change their attitudes to believe the lie bc how else could they justify lying for only $1?
What is Bems self perception theory? How can this theory be applied to Festingers and Carlsmiths experiment w/ some participants paid $1, others $20 to lie.
People infer what their attitudes are based on observation of their own behavior. Applied to Festingers and Carlsmiths experiment, the participant receiving $1 thinks “$1 is not enough to get me to lie, so I must have had some fun with the experiment.”
What is the overjustification effect? Give an example.
If you reward ppl for something they already like doing, they may stop liking it. For example, if a kid who likes washing dishes starts getting paid for it, they will like washing dishes less. They will think that they are only doing it for the $
A persuasive argument is more successful from a source with high vs low credibility. However, over time the impact of the high credibility source decreases while the impact of the low credibility source increases. What is the name of this effect?
The sleeper effect
What is the difference between the central and peripheral routes of persuasion?
The central route is the method we use when the arguement is important to us- we pay attention and generate counter arguements. We use the peripheral route when the arguement is not important to us, can’t hear the message clearly or are distracted. Instead of paying attention, we focus on how the arguement is being presented- by whom, what they look like, how they speak and where they are.
What is belief preserverance? Give an example.
When people hold beliefs even after they are shown to be false. For example, someone may believe that eating greasy foods causes acne, even after being told that its false, they still believe it.
What is the name of this principle: We will like someone more if thier liking for us has increased (shown a gain) than someone who has consistantly liked us. We will dislike someone more if their liking for us decreases (a loss) than somoneo who has conistantly disliked us.
Gain-loss principle
What is social exchange theory?
People way the costs and rewards of interacting with another person. The more the rewards outway the costs, the greater attraction to the other person.
How does the equity theory apply to the social exchange theory?
The equity theory proposes that we consider not only our own costs and rewards, but that of the other person, and prefer them to equal. If one person feels he/she is getting less or more out of the relationship than the other, there will likely be instability.
What is the attractiveness stereotype?
The tendency to attribute positve and desireable qualities to attractive people
What are the two situational factors that prevent a bystander from helping in an emergency?
social influence and diffusion of responsibility
What is pluralistic ignorance?
When other people assume an ambiguous event is a non-emergency because others aren’t reacting to it as an emergency.