Social Network Flashcards
Social Network consist of: 5
Web 2.0 and social media rev social network social shopping crowdsourcing social commerce
Web 2.0
The second generation of internet-based services that lets people collaborate and share information online in new ways
User-generated content
Various kind of media content that are produced by end users and are publicly available
Social media
The online platforms and tools that let people share opinions, photos etc with each other
Social capital
A sociological concept that refers to connections whitin and between social networks - the core idea is that social networks have value; just as physical cap or human cap can increase productivity so do social contact affect the productivity of individuals and groups
Social marketing
A combination of social policy and marketing practices to achieve a set of behavioral goals whitin’ a targeted audience
Social Media Marketing
Term that describes use of social media platforms such as networks, online communiteis or any other online collaborative media for marketing, market research, sales, CRM, customer service; (it may incorporate ideas and concepts from social capital, web 2.0, social media, and social marketing
Social graph
(coined at fb). Visualization of social capital. det sociala nätverket av relationer mellan användare av den sociala nätverkstjänsten som tillhandahålls av Facebook
Social shopping (sales 2.0)
A method of e-commerce where shoppers’ friends become involved in the shopping; social shopping attempt to use tech to mimic the social interaction found in physical malls and stores
Two options when it comes to social shopping, either you;
- add social software to the existing commerce site or;
2. Add e-commerce to social media and network sites
Major models of social shopping: (7)
- Social recommendations, ratings
- group buying
- deal purchases
- shopping communities
- peer-to-peer (money lending)
- F-commerce
- Shopping with twitter etc
Some other innovative models of social shopping:
find what your friends are buying, flitering consumer reviews, virtual gifts, getting help from friends, shopping without leaving fb, crowdsourcing shopping advice
Social marketplace
An online community that harnesses the power of one’s social networks for the introduction, buying, and selling of products
Thinslicing
A style of thinking that involves ignoring most of the information, and instead slising off a few salient information cues, often social in nature, along with a set of simple, but usually smart mental rules of tumb to make intuitive decisions
6 universal heuristics as social media marketing tools
- Social proof
- authority
- scarcity
- linking
- consistency
- reciprocity
