B2C- E-tailing

Question 1

Characteristics of successful e-tailing? (5)

Answer 1

• High brand recognition
• Digitized format
• Relatively inexpensive items
• Frequently purchased
• Commondities with standard specification

Question 2

Advantages of successful e-tailing for sellers (4)

Answer 2

Lower product costs
Market outside vendors region
Quick respond to market
Small business compete with larger

Question 3

Advantages of successful e-tailing for buyers (4)

Answer 3

Compare product and prices
Overcome time/space contraits
Delivery
Group buying

Question 4

Direct marketing

Answer 4

Marketing that takes place without intermediaries between sellers and buyers

Question 5

Pure-play e-tailers

Answer 5

Firms that sell directly to consumers over the internet without maintaining a physical sales channel

Question 6

Click-and-mortar

Answer 6

Retailers that offer transactional website from which to conduct business
Multichannel business model: physical and online

Question 7

Internet online malls

Answer 7

Referring directories
Shared services like malls that help arrange payment and shipment etc
They also have online group buying like personalized shopping events, wedding etc. Memberclubs, group gifting online, location-based-e-commerce, shopping in virtual worlds (automobile)

Question 8

Groupon benefits for customers

Answer 8

Discounts 
Discover new products 
"Side" deals offers pga group 
Personalized deals 
Learn more about vendor in region 
Can tell friends family

Question 9

Groupon benefits for merchants:

Answer 9

Can sell large quantities
Save money on ads
Repeat customers
Lower customer acqusition cost

Question 10

Issues in E-tailing?

Answer 10

Disintermediation: the removal of organizations process layer responsible for certain intermediary steps in a given supply chain

Question 11

Disintermediation

Answer 11

he removal of organizations process layer responsible for certain intermediary steps in a given supply chain

Question 12

Reintermediation

Answer 12

The process whereby intermediaries (either new ones or those that had been disintermediated) take on new intermediary roles

Question 13

Issue: Channel conflict? Cannibalization:

Answer 13

Situation in which a online marketing channel upsets the traditional channels due to reals or perceived damage from competition

Question 14

3 less important but issues in e-tailing

Answer 14

• Speak with one voice: extension of the experience in traditional transaction
• Leverage multichannels: amazon pickup stores
• Empower customers: 24/7 channel for customer service