Mobile Technology

Question 1

Mobile commerce (-commerce, m-business)

Answer 1

Any business activity conducted over a wireless telecommunications network or from mobile devices

Question 2

Attributes of m-commerce (5)

Answer 2

• Ubiquity: being available at any location at any time
• Convenience
• Interactivity: compared with desktop computing environment
• Personalization: owned and operated by a single person
• Localization

Question 3

Drivers of m-commerce

Answer 3

Widespread availability of more powerful mobile devices, service economy. vs manufacturing, vender’s puch

Question 4

Overview of applications of m-commerce

Answer 4

• Field mobility: the sopport of the workforce
• Fleet mobility: support vehicles in order to minimize downtime and increase utilization
• Warehouse management: the improvement of the operations inside warehouses
• Direct store delivery

Question 5

Benefits of m-commerce (organizations)

Answer 5

Individual training: training, productivity, information flow
Customer: sales, revenue, channel choice, customer services

Question 6

Benefits of m-commerce (customers)

Answer 6

• one more channel choice
• communication and info access
• affordability over desktop computing in a less developed countries or regions

Question 7

Mobile marketing

Answer 7

Conducting marketing on or with a mobile device

Question 8

Mobile advertising (m-ads)

Answer 8

Ads sent to and presented on mobile devices

Question 9

Mobile marketing implementation guidlines (5)

Answer 9

• Notice: identifiable products, terms and condition
• Choice and consent: samtycke
• Customization and constraint: responsible, sensitive and in compliance with legal requirements
• Security: user information protection
• Enforcement and accountability

Question 10

Treds for m-commerce

Answer 10

• SMS
• Experiencing with rich data
• Mobile vs mobile apps
• Interest in geolocation
• Mobile video

Question 11

Mobile computing

Answer 11

Computing that connects a mobile device to a network or another computing device, anytime, anywhere

Question 12

Mobile devices 3 ex

Answer 12

• PDA(personal digital assistent): a stand alone handheld computer principally used for personal information management
• Smartphone
• Tablets

Question 13

Mobile portal

Answer 13

A gateway to the internet optimized for mobility that aggregates and provides content and services for mobile users

Question 14

Short Message Service

Answer 14

SMS. Service that supports sending receiving of texts

Question 15

MMS

Answer 15

The emerging generation of wireless messaging

Question 16

Some technical infrastructure

Answer 16

• PAN(Personal data network): device to device in short distance
• Bluetooth
• Wireless location area network

Question 17

Location-based-m-commerce

Answer 17

Delivery of m-commerce transactions to individuals in a a specific location, at a specific time

Question 18

RTLS

Answer 18

Real time location system (used to track and identify locations of object in real time

Question 19

GEOLOCATION

Answer 19

The process of automatically identifying a web user’s physical location without that user having to provide any info. Either network-based or terminal based

Question 20

GIS

Answer 20

Geographical information system: a computer system capable of integrating, storing, editing, analysing etc geo info

Question 21

GPS

Answer 21

Global positioning system

Question 22

Location-based data

Answer 22

Locating, navigating, searching, identifying, event checking

Question 23

Social location-based service

Answer 23

Marketing activities that are related to social behavior and are related to social networking activities

Question 24

Barriers to location-based-m-commerce

Answer 24

• Lack of gps
• Accuracy oh device
• Privacy
• Cost/benefit justification

Question 25

Geography as the lens to make sense of…

Answer 25

What people are doing
Who those people are
Why there are there

Question 26

Mobile enterprise

Answer 26

Application of mobile computing inside the enterprise (ex för förbättrad kommunikation mellan anställda)

Question 27

Framework and content of mobile enterprise (applications)

Answer 27

• The sales application(CRM)
• The support application(IT)
• The service application(field service workers for operations management)
• Mobile worker (10h)

Question 28

Benefits of mobile workforce support

Answer 28

• Sales force automation
• Field force automation
• Mobile office applications
• Mobile CRM

Question 29

Challenges of mobile workforce support

Answer 29

• network coverage
• internetwork roaming
• device and network
• bandwidth management

Question 30

Fleet and transportation management

Answer 30

• fleet maintenance
• track people and vehicles
• transportation management

Question 31

Typical mobile devices used in warehouses?

Answer 31

• Vehicle mount solutions
• handheld soultions
• handsfree and voice
• —- iPad in the enterprise