social media use in public relations Flashcards
What is Facebook primarily used for?
Connecting users, allowing personal profiles, sharing posts, and forming groups.
What is the focus of LinkedIn?
Professional networking, job searching, and career development.
What type of content does Twitter (now X) allow users to post?
Short, real-time updates (tweets).
What is Tumblr known for?
Sharing short posts, often in a more creative or visual format.
What is the primary focus of Instagram?
Sharing photos and videos, with features like Stories and Reels.
What does Pinterest specialize in?
Sharing and discovering ideas through images, known as ‘pins.’
What type of content does YouTube host?
Long-form videos, tutorials, music, and other multimedia content.
What type of content is TikTok known for?
Short-form video content, often set to music or with creative effects.
What functionalities does WhatsApp provide?
Instant messaging with multimedia sharing, voice, and video calls.
What is the focus of Snapchat?
Sending ephemeral photos and videos.
What features does Telegram offer?
Channels, groups, and bots.
What role does social media play in real-time communication for PR professionals?
It allows direct and instant communication with audiences.
How does social media contribute to reputation management?
By monitoring platforms to gauge public sentiment and address concerns.
What is one way brands build relationships with their audience on social media?
By interacting directly and fostering community trust.
What is influencer marketing in the context of PR?
Using social media influencers to amplify messages authentically.
How can social media assist in crisis management?
By allowing quick responses that prevent rumors and control narratives.
What do social media analytics provide for PR campaigns?
Insights into the success of campaigns through metrics like likes and shares.
What is essential for effective PR in social media?
Identifying and understanding target audiences.
Name one emerging technology impacting PR on social media.
Artificial intelligence.
What is a key trend in PR related to human-centric communication?
A focus on authentic experiences and personal connections.
What is the significance of Corporate Social Responsibility (CSR) in PR?
It reflects the demand for brands to address social and environmental issues.
What are decentralized social media platforms?
Platforms that focus on privacy and niche communities.
What will be a future trend in PR regarding consumer sentiment?
The increasing importance of social listening.
What is one benefit of using social media in public relations?
Cost-effectiveness compared to traditional PR methods.
What challenge does misinformation pose for PR on social media?
It can quickly damage reputations.
What is a best practice for public relations professionals on social media?
Developing a clear social media strategy.
Fill in the blank: Social media enables organizations to respond swiftly during a _______.
crisis.
True or False: Social media platforms frequently change their algorithms, affecting content distribution.
True.
