social media use in public relations

Question 1

What are community relations activities?

Answer 1

Activities that organizations engage in to build relationships with the community.

Question 2

Identify two outstanding community relations activities an organization might engage in.

Answer 2

• Volunteer programs
• Sponsorship of local events

Question 3

What is the objective of community relations activities?

Answer 3

To enhance the organization’s image and foster goodwill within the community.

Question 4

What are the strategic benefits of engaging in community activities for an organization?

Answer 4

• Improved public perception
• Strengthened community ties
• Increased brand loyalty

Question 5

What is the importance of media relations for an organization?

Answer 5

Media relations are critical for managing public perception and disseminating information.

Question 6

Identify common types of media used by organizations.

Answer 6

• Newspapers
• Television
• Online news platforms
• Social media

Question 7

Why is it important to have a relationship between media and public relations practitioners?

Answer 7

It facilitates better communication and enhances the organization’s ability to convey its message.

Question 8

What are some strategies to build good media relations?

Answer 8

• Regular communication
• Providing accurate information
• Building trust and credibility

Question 9

Fill in the blank: Media relations are critical for any organization today because they help manage _______.

Answer 9

[public perception]