INTRODUCTION TO PR

Question 3

What is the first step in analyzing community relations activities of an organization?

Answer 3

Consider an organization you are familiar with

Question 4

What should you identify about the community relations activities of the organization?

Answer 4

Two most outstanding community relations activities and their objectives

Question 5

What is the main focus when evaluating the strategic benefits of community activities?

Answer 5

Public Relations

Question 6

What is the maximum score for the community relations activities analysis?

Answer 6

20 marks

Question 7

Fill in the blank: Engaging in community activities provides strategic benefits to the organization in terms of _______.

Answer 7

Public Relations

Question 8

What are the objectives of the identified community relations activities?

Answer 8

To be specified by the organization

Question 9

True or False: Only one community relations activity needs to be identified.

Answer 9

False

Question 10

What is the expected outcome from identifying community relations activities?

Answer 10

Understanding their strategic benefits