Social Media Marketing only KPI Flashcards
1
Q
KPI (Fanwachstum)
Social Media
A
Zugänge - Abgänge
—————-x100
Fans Gesamt
2
Q
KPI (Share of Voice)
Social Media
A
Summe aller Posts
————————-.
Summe aller Posts incl. WBW
3
Q
KPI (Sentiment)
Social Media
A
Anteil positiver Posts
———————-.
Anteil negativer Posts
4
Q
KPI (Amplification Rate)
Social Media
A
Summe Shares
———————–.
Summe aller Posts
5
Q
KPI (Virality Rate)
Social Media
A
Summe Shares
——————————.
Summe Impressionen
6
Q
KPI (Conversion Rate)
Social Media
A
Summe Kommentare
———————————–.
Summe aller Posts
7
Q
KPI (Engagement Rate)
Social Media
A
Likes + Comments + Shares
——————————x100
Reichweite
