Social Media - Key Terms

Question 1

One of the two common methods of charging for paid media, where ads are billed at a flat rate per 1,000 impressions, which is a measure of the number of times an ad is displayed—whether it was actually clicked on or not.

Answer 1

Cost per thousand impressions (CPM)

Question 2

One of the two common methods of charging for paid media, where ads are paid for only when someone actually clicks on them.

Answer 2

Cost per click (CPC)

Question 3

Any form of mistreatment or lack of care, both physical and mental, based on the use of an electronic communications device that causes harm and distress to others.

Answer 3

Cyberabuse

Question 4

A form of cyberabuse in which the abusive behavior, which involves the use of an electronic communications device, is degrading, humiliating, hurtful, insulting, intimidating, malicious, or otherwise offensive to an individual or group of individuals causing substantial emotional distress.

Answer 4

Cyberharassment

Question 5

Threatening behavior or unwanted advances directed at an adult using the Internet or other forms of online and electronic communications; the adult version of cyberbullying.

Answer 5

Cyberstalking

Question 6

Media exposure an organization gets through press and social media mentions, positive online ratings, reviews, tweets and retweets, reposts (or “shares”), recommendations, and so on.

Answer 6

Earned media

Question 7

A form of marketing that employs tools provided by or tailored for a particular social media platform to build a social community and interact with it by sharing posts and responding to customer comments on the organization’s blog and social media accounts.

Answer 7

Organic media marketing

Question 8

A form of marketing that involves paying a third party to broadcast an organization’s display ads or sponsored messages to social media users.

Answer 8

Paid media marketing