Social Media Foundations: Understanding Social Media Strategy Flashcards
What are some of the benefits of social media?
- Helps companies to earn credibility faster by allowing them to read reviews and insights of other customers who have had experience dealing with that company.
- Social media can help established brands to change their personality.
How does social media give you unparralelled insight into your target audience?
From a business and marketing perpective when discussing who uses social media and how to identify the conversations to be had about who a company’s users are it is broken down into Listenening and Sharing.
What is meant by listening?
From a business and marketing perpective when discussing who uses social media and how to identify the conversations to be had about who a company’s users are it is broken down into Listenening and Sharing.
What is meant by sharing?
What are the three classifications of shared media?
- Paid
- Shared
- Owned
What is paid media?
What is owned and partially media?
What is Earned Media?
Discuss some of the differences between old and new school paid advertising.
Discuss some of the differences between old and new school owned advertising.
Discuss some of the differences between old and new school earned advertising.
What does the social media team structure look like and how does this defer in an Enterprise from a SMB?
