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Online Marketing Course - Duke

This class was created by Brainscape user andre cummings. Visit their profile to learn more about the creator.

By: andre cummings
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Decks in this class (14)

SEO Foundations: Introduction To SEO
Who are the major players of seo,
What are the infulencers of the m...,
Describe the ecosystem for seo
5  cards
SEO Foundations: A model of Search Engines
What are the four key areas of ho...,
What are crawlers what do they do,
Discuss how search engines proces...
6  cards
Social Media Foundations: Understanding Social Media Strategy
What are some of the benefits of ...,
How does social media give you un...,
Who uses social media from a busi...
12  cards
Social Media Foundations: Building a Social Media Strategy
Why is it important to have a soc...,
Speak a little about the conversi...,
What are some questions to ask be...
12  cards
PPC Foundations: Introduction to PPC
What are the two types of adverti...,
What is the display network and h...,
What is paid search
14  cards
PPC Foundations: Account Hierarchy & Structure
What is the account,
What is an account in the account...,
What are ad campaigns
4  cards
PPC Foundations: The Buying Funnel, Part 1: Funnel Structure
What is the buying funnel,
What are the steps of the buying ...,
Discuss the consumers progression...
8  cards
PPC Foundations: The Paid Search Auction
What is the auction process,
How is ad rank ad position determ...,
What is quality score
4  cards
PPC Foundations: Targeting Options
What is account heirarchy,
List all explain all possible cam...,
What are the display setting at t...
3  cards
PPC Foundations: Introducing Keywords
What is the difference between a ...,
What is usually the intent of a s...,
What are the different types of k...
6  cards
Creating Compelling Ads
What are some things which need t...,
What is the job of an ad,
What are the components of an ad
7  cards
Measuring Goals & Bidding Options
What are some tips on setting goals,
What is meant by the following te...,
What are the different bidding op...
4  cards
PPC Audit
What is impression share and what...,
What are some tips to ensure you ...,
What are some tips regarding the ...
3  cards
Social Media Practioner Training - Lesson 1 (Introduction to Social Media)
0  cards

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Online Marketing Course - Duke

  • Class purpose General learning

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