Social Media Foundations: Building a Social Media Strategy

Question 1

Why is it important to have a social media goal?

Answer 1

Question 2

Speak a little about the conversion funnel and how it ties back into social media goals.

Answer 2

Question 3

What are some questions to ask before starting a social media campaign?

Answer 3

Question 4

Speak in detail about how working with a business goal ties into a social media campaign.

Answer 4

Question 5

What are some considerations which need to be made after social media campaign is setup to achieve business goals?

Answer 5

Question 6

What are some different social media tactics which can be used and how does this tie back into achieving the business goal?

Answer 6

Question 7

Speak a little about matching tactics to channels

Answer 7

Question 8

Why is tracking of Micro Goals important?

List some micro goals which are commonly used per channel.

Answer 8

Question 9

Give an example of tracking of Micro Goals.

Answer 9

Question 10

Let us say our social media campaign is failing in the area of engagement & activity and we want to assess this micro goal, give an example of some reasons it could be failing.

Answer 10

Question 11

What is a social media/content marketing home base and what are the benefits?

Answer 11

Question 12

Social Media home base vs non home base example.

Answer 12