Social Media

Question 1

What is targeted/behavioural advertising?

Answer 1

Focuses on the specific traits, interests and preferences of a consumer. Advertisers discover this information by tracking your activity on the internet.

Question 2

How many people use social media worldwide?

Answer 2

4.56 Billion users worldwide in 2022 (60% of Global Population)

Question 3

What was social media originally used for?

Answer 3

Personal connections, platforms like facebook and instagram etc became crucial for busineses as they realized the power of reaching largue audcines quickly and efficiently.

Question 4

Social Media: Reach & Accessibility

Answer 4

SM allows businesses to reach a global audience without the barriers of geography. A small local business can market to international customers with the same tools that a global brand uses.

Question 5

Social Media: Real time interaction

Answer 5

SM is instantaneous. Companies can engage with customers in real time, responding to questions, solving problems and even participating in trends.

Question 6

Social Media: Targeted advertising

Answer 6

SM platforms allow precise targeting of advertising. Businesses can create ads tailored to specific demographics, locations, interests and behaviours.

Question 7

Benefits of SM to businesses

Answer 7

-Brand presence and awareness
-Customer engagement & brand loyalty

Question 8

Drawbacks of SM

Answer 8

-Filter bubbles & Echo chambers
-Data breaches