Social Media Flashcards
What is targeted/behavioural advertising?
Focuses on the specific traits, interests and preferences of a consumer. Advertisers discover this information by tracking your activity on the internet.
How many people use social media worldwide?
4.56 Billion users worldwide in 2022 (60% of Global Population)
What was social media originally used for?
Personal connections, platforms like facebook and instagram etc became crucial for busineses as they realized the power of reaching largue audcines quickly and efficiently.
Social Media: Reach & Accessibility
SM allows businesses to reach a global audience without the barriers of geography. A small local business can market to international customers with the same tools that a global brand uses.
Social Media: Real time interaction
SM is instantaneous. Companies can engage with customers in real time, responding to questions, solving problems and even participating in trends.
Social Media: Targeted advertising
SM platforms allow precise targeting of advertising. Businesses can create ads tailored to specific demographics, locations, interests and behaviours.
Benefits of SM to businesses
-Brand presence and awareness
-Customer engagement & brand loyalty
Drawbacks of SM
-Filter bubbles & Echo chambers
-Data breaches
How is information categorised?
Categorised using peer voting systems.
What determines what we see on digital platoforms?
Items that are more “popular” with users are at the forefront of information gathered through individual searches. Eg posts, vidoes and products.
What does mobile usage provide companies with?
Mobile usage provides companies with endless data points that can be used to tailor internet experiences.
How have researchers been able to predict users personality traits?
Using various combinations of cell phone usage data (calls, sms, bluetooth and app usage. Researchers have been able to predict personality traits (Eg agreeableness, conscientousness and openness to experience.
Define Social media
Online platforms where people create, share and interact with content and communities.
What are filter bubbles?
Due to increased personalisation, we are shown more things we like, while things we are not prone to like are hidden from us dictated by platform companies commerical interests.
What do filter bubbles result in?
Echo chambers are digital places where users are confronted with information that is consistent only with their point of view. In echo chambers, misinformation thrives.
