Social Media Flashcards
Social media
Any networked ICT (information and communications technology) tool or platform that derives its content and principal value from user engagement and permits those users to interact with that content as part of a larger movement in communications organized under Web 2.0. (Norman, 2012, p. 3).
Social media is not a single entity, but a constellation of tools and technologies that support peer-to-peer conversation and cocreation
Systems Thinking
explore the interconnections and patterns of influence between actors operating
at a distance.
A field of science and practice that is focused on understanding the interconnections and scale of impact of actions and actors
Typically involves looking at systems as a whole, not just the “sum of its parts”
Generation 1
1960s–mid-1990s
Linear models
Key term: Knowledge transfer,Knowledge uptake
Assumptions:
Knowledge is a product
Handoff between knowledge producers and research users
Knowledge is generalizable across contexts
Degree of use is a function of effective packaging
Generation 2
Mid-1990s to present
Relationship models
Key term: Knowledge exchange
Assumptions:
Knowledge from multiple sources
Key processes are interpersonal, social relationships, and networks
Knowledge is context linked, so must be adopted to local settings
Degree of use is a function of effective relationships and processes
Generation 3
Systems models
Key term: Knowledge integration
Assumptions:
Knowledge cycle tightly woven with priorities, culture, and context
Explicit and tacit, need to be interwoven into policy making and decisions
Relationships mediate through the cycle, must be understood as a system
Degree of use is a function of effective integration within organization
System dynamics:
System dynamics: The central tenets of system dynamics are found in social
media where influence pathways are often nonlinear and multidirectional,
include delays and accumulations, and also produce an environment where
the impact of a social media action may be felt far from the source within the
system.
Three key areas of focus within systems thinking related to social media are:
Networks
System dynamics
Complexity
eHealth literacy
“the ability to seek, find, understand, and appraise health information from electronic sources and apply the knowledge gained in addressing or solving a health problem
Digital divide
gap between those with the means to access technology and those without
Stand-alone
The tool designed to operate independently of any other
resource is considered a first-order intervention. (For example, the Stop
Smoking Centre developed by V-CC Systems and the Centre for Addiction
Adjunct
A second-order intervention is designed for use with another type
of resource (e.g., a telephone helpline) or as an adjunct to clinical treatment.
Unlike first-order interventions, these types of campaigns are explicitly
designed to complement other methods. (For example, the Canadian Cancer
Society’s Smokers’ Helpline website in Ontario
[http://www.smokershelpline.ca].)
Integrated
A third-order intervention is part of an integrated program of
delivery where the ICT is but one component. Unlike second-order
interventions, a third-order intervention is embedded within a larger
program and the resource is not viewed as integral to the larger initiative nor
apart from it. (For example, the Virtual Classroom on Tobacco Control,
developed by Youth Voices Research at the University of Toronto and
TakingITGlobal [http://www.takingitglobal.org/tiged/projects/tobacco//].)
Cliques
liques are measured through shared network connections and clustering of links (e.g., three or more individuals connected to each other).
Network strength
This is assessed by the emotional or intellectual intensity,
intimacy, or reciprocity or amount of time invested in interactions. For example, posts and reactions to posts are one source of determining network strength. As the quality and quantity of the posts change and evolve, so too will the overall strength of the network.
Symmetry
: Symmetrical relations in social networks are assessed through bidirectional ties, whereby interactions are mutually beneficial. A network that has many symmetrical relations within it is more likely to be robust in its ability to sustain engagement and achieve impact.
