Social Marketing March 31

Question 1

What is marketing?

Answer 1

Setting up things for an exchange

Question 2

Social marketing

What type of approach is it

Answer 2

Uses marketing principles to design a program for a certain population
Consumer based-approach - finding as much out as you can about the population

Question 3

What is the goal of social marketing

Answer 3

Making it possible for consumer to get the product at a reasonable cost with minimal effort

Question 4

Formative research requires “needs assessments”

What are the 4 types

Answer 4

Wants and needs
Preferences
Barriers and facilitators to behaviour change
“ “ to using the product

Question 5

Market analysis (3)

Answer 5

Know the competition
Segmentation - who are you selling to
Channel Analysis - what are people using and how do they use it

Question 6

What are the four P’s

Answer 6

Product
Place
Price
Promotion

Question 7

Promotion channels

Answer 7

How you are going to deliver information to the consumer