Social learning theory: Bandura et al. (1963, 1965)

Question 1

Evaluate Bandura (1963, 1965)
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Answer 1

Controls = >extraneous variables, ^int reliability. Matched for aggro, >individual differences in aggro (ppt variable). Observing children 1 at time controlled % child may imitate behaviour of another (conformity effects). Cause/effect

Parts of procedure cued children to how they were expected to behave, >validity (demand characteristics). Noble mentioned one child said, ‘look mummy, there’s the doll we have to hit’

Develop Sabido method. Bandura and Sabido founded telenovas to tackle social problems globally. Viewers identify w popular characters (role models). Serials effective prompt change e.g. ^contraception

Question 2

What was Bandura’s aim in his 1963 study?

1

Answer 2

• Whether filmed model would have same effect as a live model on children’s aggro

Question 3

What was Bandura’s aim in his 1965 study?

1

Answer 3

• Whether reinforcement/punishment of aggro model would influence aggro displayed by observers

Question 4

What was Bandura’s procedure in his 1963 study?

5

Answer 4

• 48 boys, 48 girls
  1) Live aggro (watched adult aggress bobo doll)
  2) Filmed realistic aggro (same behaviour on screen)
  3) Cartoon aggro (black cartoon cat doing same aggro to bobo)
  4) Control group

Question 5

What was Bandura’s procedure in his 1965 study?

6

Answer 5

• 33 boys, 33 girls
• All watched film of adult aggressing bobo
  1) Model-reward (saw adult praise model for their aggro - gave drink)
  2) Model-punished (2nd adult spanked them w magazine)
  3) No consequence
• 3 groups offered attractive rewards to aggress bobo

Question 6

What did Bandura find in his 1963 study?

1

Answer 6

• Mean aggro acts = 83 (live), 92 (filmed realistic), 99 (cartoon)

Question 7

What did Bandura find in his 1965 study?

1

Answer 7

• Model-punished = >aggro

Question 8

What did Bandura conclude in his 1963 study?

1

Answer 8

• Exposure to live/filmed aggro ^likelihood of aggro response

Question 9

What did Bandura conclude in his 1965 study?

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Answer 9

• Vicarious punishment >imitated aggro