social learning theory Flashcards
assumptions
Bandura proposed that we learn through observation and imitation of other’s behavior.
vicarious reinforcement
imitation is more likely to occur if the model is positively reinforced.
the role of mediational processes
1) attention- individual notices someone in their environment.
2) retention- individual remembers what they have observed.
3) reproduction- must be able to reproduce the observed behavior
4) motivation- must expect to receive the same positive reinforcements for imitating the observed behaviors that they have observed
identification
imitation is more likely to happen if we identify with the model. we see them as sharing some characteristics with us eg. similar age, gender social status, etc