EVALUATION OF COGNITIVE APPROACH Flashcards
Scientific and objective methods
The cognitive approach uses a very scientific method; mainly lab. experiments.
These are controlled and replicable so the results are reliable however they lack ecological validity because of the artificiality of the tasks and environment so it might
not reflect the way people process information in their everyday life
Machine reductionism
There are similarities between the human mind and the operations of the computer. but the computer analogy has been criticized by many. such machine reductionism ignores the influence of human emotion and motivation on the cognitive system and how this may affect our ability to process information.
Less determinist than other approaches
However, the cognitive approach is less deterministic than the learning approach as
although it argues that our thinking is limited by the way we process information it
does not deny the influence of moral values and social norms.