Social Learning Theory Flashcards
What is a role model?
A person who demonstrates behaviour which can be observed by others
Modelling
When a role model demonstrates a behaviour which is then observed and imitated by others
Identification
When we associate with and want to be like a role model
Occurs especially when role model is attractive or of high status ou possesses similar characteristics
Vicarious reinforcement
Indirect reinforcement through the behaviour of others
Role model reinforced for behaviour = more likely to imitate
Role model is punished for behaviour-less likely to imitate
Role of the mediational processes
Attention - we pay attention this new behaviour
Retention -forming mental representation of observed behaviour and storing it in memory
Reproduction- ascertaining that we have the capacity to imitate the behaviour
Motivation- assessing the potential consequences of imitating the behaviour
Strengths of the social learning theory
More holistic
It has real life practical applications
Bandura’s research with the bobo doll
Limitations of the social learning theory
Has a limited explanation as it doesn’t explain now we acquire behaviours we have not previously observed
Assumptions of the social Learning Theory
Behaviour is learned from environment
Interaction between environment, behaviour, and cognitive processes
Behavour learned from observing and imitating
Four mediational processes involved In learning