social learning theory Flashcards
main figure in social learning theory:
bandura
what did bandura propose the social learning theory as?
a development of the behaviourist approach
which part of the behaviourist approach does the social learning theory attempt to address and how?
the extent to which we are truly free to make choices:
-suggests that there are crucial cognitive processes that occur in between the stimulus & response
-our actions are not pure conditioned
S-R links but involve an element of decision and choice too
the main assumptions of the SLT
1) behaviour is learned through observation and imitation of others
2) emphasises the importance of environment and reinforcement in
learning, but acknowledges the important role that mental processes play in interpreting the environment and planning new actions
3) learning occurs directly & indirectly
4) the scientific method (mainly lab experiments and controlled observations) should be used to study people
imitation
when an individual observes a behaviour and copies it
identification
when an observer associates themselves with a role model, the role model possesses qualities they see as being rewarding
vicarious reinforcement
the person learns by observing the consequences/reinforcement of another person’s behaviour (they do not receive the reward themselves)
modelling
copying the behaviour of a role model
role model
someone who is influential on an individual in some way / similar characteristics to the observer and/or are attractive and have high status
(mustn’t be physically present)
what are mediational processes?
cognitive factors that intervene in the learning process to determine whether a new behaviour is learnt or not
what do mediational processes occur between?
between observing the behaviour (stimulus) and imitating it or not (response)
mediational processes in order
1) attention factors
2) retention factors
3) reproduction factors
4) motivation factors
attention
the individual needs to notice the
behaviour & its consequences
(e.g., if it was entertaining, humorous)
retention
how well the behaviour is remembered, imitation is not always immediate
motor reproduction
the ability of the observer to perform the behaviour, they must have the skill to imitate the observed behaviour