Social Learning Approach Flashcards
Who founded the social learning approach?
Albert Bandura as a development of the behaviouristic approach
What did Albert bandura believe about social learning?
He argued that classical and operant conditioning couldn’t account for all of human learning
He believed that there are important mental processes which lay between them
What is the social learning theory?
Learning through imitation
What is Classical Conditioning?
Learning through association
What is operant conditioning?
Learning through consequences
What is Bandura’s Bobo doll experiment.
Using children to see the affect of association when particularly unusual behaviour is shown
72 children were split into three conditions where the independent variable is manipulated
36 boys and 36 boys - 24 in an aggressive model, 24 in a non-aggressive model, 24 with no model shown
What were four cognitive conditions Bandura pointed out for observational learning ?
Attention
Retention
Reproduction
Motivation
What is attention in bandura’s observational learning?
A basic cognitive requirement - the observer must pay attention to the model’s aggressive action
What is vicarious reinforcement?
Learning through the consequences of behaviour from others depending on the rewards.
What are three strengths of the social learning theory?
It considers the role of cognitive factors in learning
It is based on laboratory experiments
Modern day usage - Film certification, age appropriate content
What are the weaknesses of the Social Learning Theory?
It does not take into account the influence of biological factors on behaviour e.g. chemicals releases to increase effect of certain behaviours.
Sees behaviour as environmentally determined
What is identification?
Something within a role model which we see similarity between therefore we imitate their behavioural patterns.
