Social Judgement and Heuristics

Question 1

Social judgements

Answer 1

How we gather, choose, and integrate info to make judgements about other people and events

Question 2

What human thinker metaphor uses heuristics?

Answer 2

Cognitive miser

Question 3

Representativeness heuristic

Answer 3

Using typicality or similarity to make judgements of probability

Question 4

Availability heuristic

Answer 4

Judging frequency or probability based on how quickly or easily examples come to mind

Question 5

Simulation heuristic

Answer 5

Probability judgments are linked to the ease of constructing hypothetical scenarios both for past and future events

Question 6

Anchoring and adjusting heuristic

Answer 6

Making ambiguous decisions by starting with a reference point and adjusting it accordingly

Question 7

Conjunction fallacy

Answer 7

Conjunctive or joint explanations are preferred to single events but are objectively less probable (communication-to-engineer major)

Question 8

Base rate fallacy

Answer 8

Ignore base rates (stats) in favor of dramatic case histories (vividness effect)

Question 9

When do we resist heuristics?

Answer 9

1. Normative decision rules are easy to use
2. Highly motivated to be correct
3. Not cognitively loaded or preoccupied
4. Time to make judgements