Attitudes Flashcards
Definition of attitude
An enduring evaluation, positive or negative, of people, objects, and ideas
Three places attitudes come from
- Our parents
- Our peers
- Genetics
How do our parents influence our attitudes
With rewards/punishments, and access to information (i.e. the internet)
Examples of how peers influence our attitudes
Teenage fashion, and Bennington College study,
How do our genetics influence our attitudes
Features of our temperament and personality traits predispose us to certain attitudes, like sex, death, and religion
Four ways to measure attitude
- Attitude scales
- Bogus pipeline
- Physiological measures
- Implicit measures
What is an attitude scale
Self-report measures of asking about attitudes, simple, easy to use, but beware of social desirability
What is the bogus pipeline
A ‘mechanical’ way to reduce social desirability, makes participants think the researchers know if they lie
What are physiological measures
Galvanic skin response, facial EMG, fMRI
What are implicit measures
Measures of attitudes we don’t know we have, like the IAT, where the key is reaction time
Explain Lapiere’s study with the Chinese couple and what he was attempting to study
In 1932, Lapiere took the Chinese couples around to restaurants where they were rarely refused service despite racist stereotypes, but afterwards, when Lapiere called the places, they said they wouldn’t serve a Chinese couple. This highlighted the lack of correspondence between attitudes and behaviors
What is the best predictor of behavior according to Azjen’s theory of planned behavior
Intention
What the first thing intention is determined by in Azjen’s model
Attitude toward the behavior, but the attitude needs to be specific and strong
What is the second thing intention is determined by in Azjen’s model
Social norms like outside costs or pressure
What is the third thing intention is determined by in Azjen’s model
Perceived control or ability to perform
