Social Influencing and Conforming Flashcards
informational social influence
conform b/c we think other people have more accurate info
- often result of social comparison
- leads to long lasting changes in beliefs–>private acceptance
normative social influence
conform so be accepted and stop rejection
-results in public compliance
types of conformity
majority influence (more common) minority influence
Sherif’s Study
muzzier sherif
had participants estimate movement of light (over several days) also no clear right answer
Results:
-participants matched estimates to align w/group
-example of development of group norms
-group norm judgments happened even when participants were alone (private acceptance)
aschers study
soloman asch
shown line and have to guess what line matches it on different card (had clear correct answer)
results:
-conformed to groups answered to be accepted (normative social influence)
milgrams obedience study
had teacher and learner, and teacher would shock learner. Wanted to see how much people would shock other.
Results:
-social situation effects obedience
Why did people obey in milligrams study?
- authority figure present
- release of responsibility (someone else responsible)
- step by step situation (slippery slope)
stanford prison study
philip zimbardo
set up mock prison w/students. Half prisoners half guards. After a few days students took on their roles and experiment had to be stopped b/c became so extreme.
Results:
-influence by social situation is very strong
-human behavior more influenced by outside then inside
reward power
ability to give +/- rewards
coercive power
ability to punish
legitimate power
authority comes from belief person has right to obedience
referent power
influenced by attraction, identification or respect to power holder
expert power
power comes from superior skills/abilities
conforming
change in behavior due INFLUENCE of other people
compliance
change in behavior due to REQUEST
