Social Influence - Types of Conformity + Explanations

Question 1

What is conformity?

Answer 1

A change in a person’s behaviour or opinion as a result of imagined pressure from a person or a group of people

Question 2

Define internalisation

Answer 2

Making the beliefs/values/attitudes/behaviours of the group your own
(strongest type of conformity)

Question 3

Define compliance

Answer 3

To follow other people’s ideas/ to go along with the group to gain their approval or avoid disapproval

Publically agree, privately disagree

Question 4

Define identification

Answer 4

Temporary/short term change of behaviour and beliefs only in the presence of a group

Question 5

What is informational social influence?

Answer 5

When someone conforms because they want to be right, they look to others by copying or obeying them to have the correct answer in a situation where they are unsure

Question 6

What is normative social influence ?

Answer 6

When someone conforms because they want to be liked and be part of the group
e.g starting to smoke because people in the group