Social influence - types and explanations of conformity

Question 1

What is conformity?

Answer 1

A change in a person’s behaviour or opinions as a result of real or imagined group pressure

Question 2

Compliance

Answer 2

The lowest level of conformity. Where public behaviour changes but not private. It’s temporary and usually a result of NSI

Question 3

Identification

Answer 3

A moderate level of conformity. Where group behaviour is adopted because the group is valued, even if not everything is fully agreed with. It’s temporary and usually a result of NSI

Question 4

Internalisation

Answer 4

The deepest level of conformity. Where the majority’s view is fully accepted as correct and public and private behaviour is changed. It’s a permanent change usually because of ISI

Question 5

Who proposed the two process model for conformity?

Answer 5

Deutsch and Gerard (1955)

Question 6

NSI

Answer 6

A person conforms because of a need to be liked and accepted by the group - social approval is preferable to rejection. An emotional process leading to a temporary change in behaviour

Question 7

Which type of conformity does NSI lead to?

Answer 7

Compliance

Question 8

What situations does NSI occur in?

Answer 8

Occurs mostly in unambiguous situations but can be more pronounced in stressful ones

Question 9

ISI

Answer 9

When a person conforms because of a need to appear correct. It’s a cognitive process that leads to a permanent change in behaviour

Question 10

Which type of conformity does ISI lead to?

Answer 10

Internalisation

Question 11

What situations does ISI occur in?

Answer 11

Occurs mostly in ambiguous and new situations

Question 12

Who proposed the three levels of conformity?

Answer 12

Kelman (1958)

Question 13

Who proposed the two process model? What is it?

Answer 13

Deutsch and Gerard’s (1955) two process model - NSI and ISI