social influence & social change✅

Question 1

what are the 6 lessons from minatory influence research?

Answer 1

1. civil rights marches drew attention and segregation
2. a minority marched but they are consistent
3. deeper processing
4. augmentation principle
5. snowball effect
6. social cryptomnesia occurred

Question 2

2. what happened when the minority marched consistently?

Answer 2

ppl took part on a large scale, the minority displayed consistency of message and intent

Question 3

1. what was the civil rights marches about?

Answer 3

segregation and racism in America 1950s led to a divide and civil rights marches drew attention to the situation by providing social proof of the issue

Question 4

3. what is deeper processing?

Answer 4

many ppl who use accepting the status quo began to question it and thinking about the unjustness of it

Question 5

4. what is the augmentation principle?

Answer 5

when ppl risk their life bc of strong motivations, even if there are restraints, to get their message across eg protests

ppl think “ wow they must feel strongly about it I might look into it”

Question 6

5. what is the snowball effect?

what did civil rights activists such as Martin Luther king do?

Answer 6

when minority changes into majority support for civil rights

they got the attention of the US government and got the civil rights act passed in 1964 to stop discrimination

Question 7

6. what is social cryptomnesia?

Answer 7

ppl have a memory that change has happened but they dont remember how

social change came about but some ppl have no memory of how it occurred.

Question 8

what are the two lessons from conformity research?

Answer 8

1. dissenters that make social change more likely

2. majority influence and NSI

Question 9

1.what is the example from Asch’s research in the variation where one confederate always gave correct answers

Answer 9

it broke the power of the majority encouraging others to dissent. this demonstrates the potential for social change

Question 10

2. how do environmental and health campaigns exploit conformity?

how is social change encouraged?

Answer 10

by appealing to NSI

by drawing attention to the majorities behaviour

Question 11

what are the two lessons from obedience research?

Answer 11

1. disobedient models make change more likely

2. gradual commitment leads to ‘drift’

Question 12

1. in what study were disobedient models shown? and what happened to the rate of obedience?
2. what study highlighted how commitment leaded to drift?

Answer 12

milgram, obedience plummeted

zimbardo, once a small instruction is obeyed, it becomes more difficult to resist a bigger one?

Question 13

A03-social change

✅ 2 strengths?

Answer 13

✅research by Nolan et al supports the role of NSI in social change

✅ identification is an important variable overlooked in minority influence research

Question 14

AO3- social change

❌3 weaknesses

Answer 14

❌ minority influence is only indirectly effective in creating social change

❌the nature of deeper processing has been questioned

❌ there are methodological issues in this area of research