social influence - situational variables Flashcards

1
Q

what are the three situational variables?

A

proximity, location and uniform

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2
Q

what does proximity mean?

A

physical closeness or distance of an authority figure to the person they are giving orders to.

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3
Q

what does location mean?

A

the place where the order was issued.

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4
Q

what does uniform mean?

A

positions of authority have a specific outfits which symbolises their authority.

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5
Q

proximity - milgram’s study

A

teacher and learner were in the same room - 40%
touch proximity (teacher forced learner’s hand on the electroshock plate - 30%
experimenter gives orders by phone - 20.5%

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6
Q

location - milgram

A

in another variation, milgram changed the location of the obedience study. he conducted the experiment in a run down office instead yale university, the obedience level dropped to 47.5%.

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7
Q

uniform - milgram

A

original study = lab coat
variation study = casual clothes
obedience level dropped to 20%

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