social influence - situational variables Flashcards
what are the three situational variables?
proximity, location and uniform
what does proximity mean?
physical closeness or distance of an authority figure to the person they are giving orders to.
what does location mean?
the place where the order was issued.
what does uniform mean?
positions of authority have a specific outfits which symbolises their authority.
proximity - milgram’s study
teacher and learner were in the same room - 40%
touch proximity (teacher forced learner’s hand on the electroshock plate - 30%
experimenter gives orders by phone - 20.5%
location - milgram
in another variation, milgram changed the location of the obedience study. he conducted the experiment in a run down office instead yale university, the obedience level dropped to 47.5%.
uniform - milgram
original study = lab coat
variation study = casual clothes
obedience level dropped to 20%