social influence - conformity types and explanations Flashcards

1
Q

what is the definition of conformity?

A

a change in a person’s behaviour or opinions because of real or imagined pressure from a person or group of people

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2
Q

who created the types of conformity?

A

kelman (1958)

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3
Q

what are the three types of conformity?

A

compliance
identification
internalisation

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4
Q

what is compliance?

A

a superficial and temporary type of conformity where we outwardly go along with the majority view, but privately disagree with it.

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5
Q

what is identification?

A

a moderate form of conformity where we act the same as the group because we share their values and want to be accepted. the change of belief/ behaviour is often temporary.

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6
Q

what is internalisation?

A

a deep type of conformity where a person conforms publicly and privately because they have internalised and accepted the views of the group.

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7
Q

who talked about the explanations for conformity?

A

deutsch and gerard (1955)

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8
Q

what are the two types of explanations?

A

informational social influence
normative social influence.

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9
Q

what is informational social influence?

A

desire to be right and occurs when a person is unsure of a situation or lacks knowledge - internalisation.

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10
Q

what is normative social influence?

A

behaviour is temporary and the views change both publicly and privately.

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