social influence - asch's research

Question 1

what year did asch conduct his study?

Answer 1

line study in 1951.

Question 2

what was the aim of his study?

Answer 2

investigate the extent to which social pressure from a majority group could affect a person to conform

Question 3

what was the procedure of asch’s research?

Answer 3

123 US male undergrads
7 people sat looking at a display
three line labelled A, B and C
the correct answer was obvious
1 confederates
12/18 were answered wrong by the confederate.

Question 4

what were the findings?

Answer 4

37% conformity rate to wrong answers
75% of participants conformed at least once
5% of participants conformed to all 12 trails

Question 5

group size

Answer 5

asch increased the size of the group by adding more confederates, thus increasing the size of the majority.

Question 6

unanimity

Answer 6

the extent to which all the members of the group agree.

Question 7

task difficulty

Answer 7

increasing the level of difficulty of the line-judging task, which it makes it harder to work out the correct answer.