Social influence- Minority influence

Question 1

Consistency

Answer 1

If the minority is consistent (synchronic or diachronic) this attracts the attention of the majority over time

Question 2

Commitment

Answer 2

Personal sacrifices show commitment, attract attention, reinforce message (augmentation)

Question 3

Flexibility

Answer 3

Minority more convincing if they accept some counterarguments

Question 4

Explaining the process of change

Answer 4

The three factors make majority think more deeply about an issue.

Snowball effect - minority view gathers force and becomes majority influence

Question 5

Evaluation - Research support for consistency

Answer 5

Moscovici’s blue-green slides and Wood et al.’s meta-analysis

Question 6

Research support for deeper processing

Answer 6

Participants exposed to minority view resisted conflicting view (Martin et al)

Counterpoint- real-world majorities have more power/status than minorities, missing from research.

Question 7

Artificial tasks

Answer 7

Tasks often trivial so tell us a little bit about real-world influence

Question 8

Power of minority influence

Answer 8

More people agree with minority in private