Social Influence: Lesson 1 - Types of Conformity

Question 1

What is meant by conformity? (3 marks)

Answer 1

Conformity is a type of social influence where a person changes their behaviour, attitudes or beliefs so that they are in line with the majority because of pressure from the majority. This can be real or imagined

Question 2

Explain what is meant by compliance. (3 marks)

Answer 2

Compliance is when individuals adjust their behaviour, and the views, attitudes and beliefs they voice in public, so that they are in line with the majority. There is no change to privately held views, attitudes and beliefs and conformity only lasts while the group is present. It is therefore a superficial and temporary form of conformity.

Question 3

Explain what is meant by internalisation. (3 marks)

Answer 3

Internalisation is when individuals adjust their behaviour, and the views, attitudes and beliefs they voice in public, so that they are in line with the majority. The individual examines their views, beliefs and attitudes based on what others are saying and decide that the majority is correct. This leads the person to accept the group’s point of view privately as well as publicly. This is the deeper and more permanent form of conformity.

Question 4

Explain what is meant by identification. (3 marks)

Answer 4

Identification is when an individual accepts social influence because they want to be associated with another person or group. By adopting the group’s views, attitudes and beliefs they feel more part of that group.

Question 5

What is Social Psychology?

Answer 5

Social Psychology looks at the relationships between people and how people affect each other’s behaviour (social influence).