Social Influence Lesson 1-7 Flashcards
What is compliance
Compliance is where individuals change their behaviour and views in order to line with the majority. This change is only publicly and superficial/temporary
Internalisation
Individuals change their behaviour and beliefs to line with the majority, believing the majority is correct. This is privately and publicly and is more permanent
Identification
Conform to opinions of the group because there’s something we value about the group and change our views to fit in with them, publicly and privately.
Our views can revert back if we leave the group
What is informational social influence (ISI)
Personal conforms because they are UNSURE of correct answer or how to behave so they look to others
Most drive is desire to be right
But if the majority are still wrong they won’t stand out so it’s fine
What is ISI likely to lead to
Internalisation
Changing views to what we think is correct
What is Normative Social Influence
Follow norms to fit in and not be ridiculed or singled out - accepted
Change publicly and not privately
When is ISI most likely to happen
Ambiguous situations
Difficult situations
Crisis or emergency
Believe others to be experts
When is NSI most likely to happen
With strangers
Concerned about rejection
Stressful situations
Who introduced the two process theory
Deutsch and Gerald (1955)
What is NSI most likely to lead to
Compliance because it’s being done to fit in and changing views publicly but not privately
What is a nAffiliator
More likely to show NSI - wants to be liked
More likely to conform
What are demand characteristics
Subjects matter act differently due to the study in order to either fit in or stand out
What year was Jenness study
1932
What was jenness study?
Asked students how many jelly beans in a jar
Asked individual
Then group
Then individual to see if any students conformed and changed their answers
What were the results of Jenness study?
Nearly all participants changed their original answer