Social Influence Lesson 1-7 Flashcards

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1
Q

What is compliance

A

Compliance is where individuals change their behaviour and views in order to line with the majority. This change is only publicly and superficial/temporary

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2
Q

Internalisation

A

Individuals change their behaviour and beliefs to line with the majority, believing the majority is correct. This is privately and publicly and is more permanent

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3
Q

Identification

A

Conform to opinions of the group because there’s something we value about the group and change our views to fit in with them, publicly and privately.
Our views can revert back if we leave the group

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4
Q

What is informational social influence (ISI)

A

Personal conforms because they are UNSURE of correct answer or how to behave so they look to others
Most drive is desire to be right
But if the majority are still wrong they won’t stand out so it’s fine

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5
Q

What is ISI likely to lead to

A

Internalisation
Changing views to what we think is correct

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6
Q

What is Normative Social Influence

A

Follow norms to fit in and not be ridiculed or singled out - accepted
Change publicly and not privately

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7
Q

When is ISI most likely to happen

A

Ambiguous situations
Difficult situations
Crisis or emergency
Believe others to be experts

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8
Q

When is NSI most likely to happen

A

With strangers
Concerned about rejection
Stressful situations

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9
Q

Who introduced the two process theory

A

Deutsch and Gerald (1955)

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10
Q

What is NSI most likely to lead to

A

Compliance because it’s being done to fit in and changing views publicly but not privately

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11
Q

What is a nAffiliator

A

More likely to show NSI - wants to be liked
More likely to conform

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12
Q

What are demand characteristics

A

Subjects matter act differently due to the study in order to either fit in or stand out

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13
Q

What year was Jenness study

A

1932

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14
Q

What was jenness study?

A

Asked students how many jelly beans in a jar
Asked individual
Then group
Then individual to see if any students conformed and changed their answers

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15
Q

What were the results of Jenness study?

A

Nearly all participants changed their original answer

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16
Q

When was the Sherif research

A

1935

17
Q

What was Sherifs conformity research study

A

Small light shown to move even though it doesn’t move
The participant last and is swayed by the others saying the same or different numbers

18
Q

What were the results of Sherifs experiment

A

Group converged to a common estimate
People tend to conform

19
Q

Does Sherifs experiment show ISI or NSI

A

ISI because they were unsure so they looked to others
Internalisation

20
Q

What is a critical trial

A

A trial where the confederates gave the same WRONG answer to see if the participant would conform

21
Q

When was Asch experiment

A

1951

22
Q

What was Asch’s experiment

A

People had to say which line most closely resembled the sample line and have confederates have different answers to see if the participant conforms

23
Q

Who took part in Asch’s study?

A

123 male American students

24
Q

What is an IV

A

Confederates giving wrong answers

25
Q

What is a DV

A

Conformed people

26
Q

How many trials were there in Asch’s research study

A

18 trials

27
Q

Results of Asch’s study

A

One third conformed in critical trials
75% conformed at least once
People conformed just to fit in - NSI

28
Q

How did group size affect Asch’s study

A

Asch found that when there was a majority of three confederates, conformity rates went to 30%
After further increase in majority size, it no longer affected conformity

29
Q

How did Unanimity of the majority affect Asch’s study

A

One confederates gave correct answer conformity rates dropped from 33% to 5.5%
If one confederate gave WRONG answer but still DIFFERENT from majority, conformity rates dropped to 9%
This suggest it only takes one break in the chain for conformity to drop

30
Q

How did the task difficulty change Asch’s study

A

Asch made differences between the lines much smaller
Task difficulty influenced by self efficacy of individual - how confident someone is w a task
Participants who conformed would have undergone Informational Social Influence

31
Q

Evaluation of Asch’s study and variable effecting conformity

A

Temporal validity - society changes
Ecological validity - set in lab, not everyday task - can’t be sure they’re actually conforming
Population validity - they were all men, all students

32
Q

Ethical issues of Asch’s study

A

Lied to participant using a confederate - could make it stressful
Deceptions

33
Q

Good things about Asch study

A

Controlled environment - able to change situation and good control over variables

34
Q

What are social roles

A

The ‘parts’ people play as a member of various social groups - child, parent, passenger
Accompanied why expectations of appropriate behaviour in each role
Conforming roles to conforming to expectations of that role

35
Q

Aim of Zimbardo’s Stanford Prison Experiment

A

To see whether people will conform to new social roles and how quickly they would conform

36
Q

Where did Zimbardo’s Prison Experiment take place

A

Zimbardo converted basement of Stanford University into a mock prison

37
Q

What sampling method did Zimbardo use and how many did he recruit

A

Zimbardo recruited 24 male college students via volunteer sampling method, advertising participation in a effects of prison life study
Paid 15 dollars a day to take part

38
Q

How were guards and prisoners selected in Zimbardo’s prison experiment method

A
  • Participants randomly assigned role of prisoner or guard - 11 guards, 10 prisoners
  • guards worked in sets of 3 w 8 hour shifts and solitary confinement
39
Q

How were prisoners taken to the mock prison in Zimbardo’s experiment

A

prisoners were arrested in their own homes without warning and taken to the local police station
They were fingerprinted, photographed and booked
They were blindfolded and driven to the University