Social Influence (Jar of Beans & Two process Theory ONLY)

Question 1

Summarise the Jenness (1932) study!🫘

Answer 1

Jar of beans study:
- Glass jar filled with 811 beans, ppts told to guess how many there are.
- First they gave individual answers
- then they came together as a group to get a group answer
- Average: Male ppts changed their answer by 256 beans & female by 382

Nearly all ppts changed their answer in belief that the group answer was more likely to be right.

Question 2

Who came up with the Two-process Theory and in what year??📅

Answer 2

Deutsch & Gerard in 1955!

Question 3

What does the Two-process Theory state are the 2 reasons that people conform??

Answer 3

• To be liked
• To be right

Question 4

What is the conformity called when someone wants to be right??😇

Answer 4

informative Social Influence (ISI)
A COGNITIVE process where we follow behaviour of a group because we want to be right

Question 5

What are the 4 situations where ISI is most likely to happen??

Answer 5

• Situation is new to you
• There are people who are more expert than you
• Element of ambiguity
• Decisions need to be made quickly

Question 6

What is the conformity called when someone wants to be liked??👍

Answer 6

Normative Social Influence (NSI)
An EMOTIONAL process where we want to do what is ‘normal’ for a group. people want to fit in rather than be rejected.

Question 7

What are the 4 situations where NSI is most likely to happen??

Answer 7

-You’re with strangers
- You fear rejection
- You seek the social approval of people you know
- You’re in a stressful situation and need group support

Question 8

What are the 3 evaluation points of the Two-Process Theory??

Answer 8

• NSI & ISI work together
• Supported by research
• Individual Differences

Question 9

Discuss the AO3 points of the Two-Process Theory: NSI & ISI work together👯

Answer 9

• Theory suggests situations are only NSI or ISI but in most cases they work together
• Asch’s experiment found that there’s less conformity when there’s another dissenting ppt
• Reduces NSI: Dissenter provides social support
• Reduces ISI: Alternative source of information

Question 10

Discuss the AO3 points of the Two-Process Theory: Supported by research📋

Answer 10

• ISI is supported with evidence collected in other studies
• People will conform in situation where they feel they don’t know the answer

Lucas et al (2006): asked students to give answers to math problems varying in difficulty.
More conformity of wrong answers for tougher question

Question 11

Discuss the AO3 points of the Two-Process Theory: Individual Differences🧑‍🦳🧑‍🦱

Answer 11

• NSI doesn’t affect everyone in the same way.
• Care less about being liked = less affected by NSI
• Care about being liked = greater need for affiliation

McGhee & Teevan (1967) found that students with a higher need for affiliation are more likely to conform.