Social Influence: Glossary Flashcards
Define social influence
The scientific study of the ways in which people’s thoughts, feelings and behaviours are affected by others.
Define majority influence
The tendency to change what we do, think or say in response to the influence of real or imagined pressure from others.
Define compliance
To appear to agree with others in public, while disagreeing in private.
E.G. When a friend has a belief you don’t agree with, but you keep quiet because you don’t want an argument.
Not permanent.
Define identification
To want to be perceived to belong in a group.
E.G. Watching a film with a friend that you don’t really want to watch.
Partial.
Define internalisation
To agree with others in private and in public.
E.G. Becoming a vegetarian.
Permanent.
Define normative social influence
This occurs when we wish to be liked by the majority group, so we go along with them even though we don’t agree. It is following the crowd in order to fit in with the ‘norms’ and be liked by the group.
Define informational social influence
When we look to the majority group for information, as we are unsure of the way in which to behave. A person will conform because they genuinely believe the majority to be right, so we look to them for the right answer.
Define dehumanise
To deprive of positive human qualities.
Define deindividualisation
A concept that is generally thought of as the loss of self awareness in a group.
Define internal locus of control
People of this category believe they are mostly responsible for what happens to them.
Define external locus of control
People of this category believe that things happen without their control.
Define obedience
A type of social influence which causes a person to act in response to an order given by another person. The person who gives the orders usually has power over authority.
Define situational obedience
Things like the environment or people around who might make someone more or less obedient.
E.G. The proximity of an authority figure.
Define legitimacy of authority
An explanation of obedience offered by Milgram, who suggested that we are more likely to obey a person with a higher position or status in a social hierarchy.
Define agentic shift
People move into an agentic state when they pass responsibility onto the authority figure.
Define social desirability bias
A type of response bias that is the tendency of survey respondents to answer questions in a manner that will be viewed favourably by others.
Define minority influence
Reversing the direction of social influence so that a minority rejects the established norm of the majority group and persuades the majority to move to the position of the minority.
Define informed consent
Telling participants what is going to happen in a study so they can decide whether they wish to take part.
Define confidentiality
The Data Protection Act makes the trust that personal information will be protected by a legal right.