social influence experiments and theories

Question 1

Haney banks and zimbardo

study of prisoners and guards in a simulated prison

conformity + de-individualisation = loss of identity

Answer 1

⭐procedure:⭐
1️⃣ advert = 75 respondents, 22 selected 
(one later dropped out, 21)
10 prisoners, 11 guards (all male) 
15 dollars a day 

2️⃣simulation
basement at stanford university
3 cells (with steel doors)
closet –> for solitary confinement

⭐results⭐
after a few hours = more aggression
after a day = labelling and solitary confinement
after a few days =verbal aggression

STOPPED AFTER 6 DAYS

Question 2

Haney banks and zimbardo

evaluation

Answer 2

✅strengths✅
valid results 
---> influenced how prisons run 
---> participants were not acting 
random selection
mental health exams 

❌weaknesses❌
low ecological validity 
---> they knew it was a simulation 
unethical
---> physical + psychological harm
not generalisable 
---> only used male participants

Question 3

latane and darcy 1969

Answer 3

conducted an experiment where participants were alone or in groups

noticed
the longer to notice the smoke = slower to react
as a group vs alone

Question 4

solomon ash

Answer 4

1️⃣ asked a group of confederates + 1 true participant to match the length of a line to 3 other lines

2️⃣confederates would pick the wrong answer

⭐1 confederate = 3% conformity
⭐2 confederate = 13% conformity
⭐3 confederates = 32% conformity

Question 5

milgram electric shock experiments result

Answer 5

⭐support of others
only 10% continued after 450 volts

⭐ proximity to the victim
obedience dropped by 40%

⭐proximity of the autority figure
in the room –> 65%
through the phone—> 20.5%

⭐authority figure
(wearing casual clothing) drop 20%

⭐ligitimacy of context
replicated in a rundown office block
drop 47.5%

⭐personal responsibility
increase over 90%