Social Influence (Conformity) [D] Flashcards
Define :
A ] Conformity
B ] Compliance
C ] Obedience to Authority
A ] Conformity - changing ones beliefs or behaviour to be consistent with group standards.
B ] Compliance - doing what we are asked to do even if we prefer not to.
C ] Obedience to Authority - complying with a person or group perceived to be a legitimate authority.
Define :
Individualistic cultures
&
Collectivist cultures
Individualistic cultures = emphasize freedom and independence so ‘conforming’ means loss of control.
Collectivist cultures = emphasize ties to the social group, so ‘ conforming’ means maturity and inner strength.
Define :
Group size
&
Group unanimity
Group size - the larger the group the more conformity to a point.
Group unanimity - even one dissenter dramatically drops conformity.
Define :
Commitment to the group
&
The desire for individuation
Commitment to the group - commitment fosters increased conformity.
The desire for individuation - desire for individuation decreases conformity.
Define :
Minority influence
Minority influence - dissent from a minority can reduce conformity from the majority.
A ] Foot - in - the - door technique
&
B ] Door - in - the - face techmique
A ] Foot-in-the-door tech = first make a small request, then a large one.
&
B ] Door-in-the-face tech = first make an unreasonably large request, then a smaller one.
C ] Low-ball technique & D ] That's - not -all technique & E ] Pique technique
C ] Low-ball tech = first make a reasonable request, then reveal further costs.
&
D ] That’s-not=all tech = first make a large request, then offer a bonus or discount.
&
E ] Pique tech = make an unusual request to disrupt target’s mindless refusal script.
Define :
Obedience
Obedience is based on the belief that authorities have the right to make requests.