Social Influence AO3 Flashcards
(MI) What 3 things are required for minority influence to be successful?
Consistency,
Commitment,
Flexibility.
(MI) Biggest supportive evidence for minority influence?
Moscovici’s blue/green slide study.
- Used 32 groups of 6 women (2 confeds.)
- 36 slides shown with different shades of blue.
3 conditions:
- Confeds said green on all slides
- Confeds said green on 24 slides (inconsistent)
- Control: no confeds.
3 results:
- 8.42% majority influenced
- 1.25% majority influenced
- 0.25% said green
(MI) Limitation’s for Moscovici’s study?
- Lacks ethical validity
- Lacks population validity
(MI) Meta-analysis supportive evidence?
Wood et al carried out meta-analysis of 97 Mosco-style studies; results were found to be reliable.
(RSI: SS) What variation of Asch’s study supports social support?
Where one confed gives correct answer for line length on all rounds, conformity drops from 37% to 5.5%.
(RSI: SS) What variation of Milgram’s study supports social support?
Where ‘teacher’ joined by another two teachers who’re confeds that disobey the experimenter when he says keep going.
65% to 10% obedience.
(RSI: SS) What counter-evidence did Allen and Levine provide (to do with pos)
Position of social support matters too, placing them first decreases conformity.
(RSI: SS) What other counter evidence does Allen and Levine provide (to do with appearance)
Quality of ally matters;
Thick glasses on confed decreased conformity further!
(MILG) Detail Milgram’s study.
Participants made to believe they choose between teacher and student role but always choose teacher and confederate is the student.
teacher thinks they’re testing memory recall and ask ppt questions.
when student got incorrect answer, teacher gave them a shock, increasing at each incorrect answer.
15v - 450v, increasing by 15.
450V marked as ‘lethal’
shocks are fake, voices are prerecorded.
when ppt. refused to shock, confed experimenter told them to continue, increasing in demand each time.
(MILG) What were his findings?
All ppt. shocked to 300V
65% shocked to 450V
(MILG) Evaluations for Milgram’s study (4)
+ Methodology
- Ecological validity
+ Reliable: tried and tested 18 times
- Ethically fucked (deception, right to withdraw)
(MILG) What situational factors did Milgram suggest influence obedience? What were the findings in each variation for each factor?
- Proximity to authority: 20.5% obedience when authroty in another room
- Location: 47.5% when took place in run down building (compared to Yale)
- Uniform: High when experimenter wore lab coat, low when dressed casually.
(Agentic) What is the agentic state?
Agentic state suggests people obey when they feel as if the blame is shifted onto someone else.
(Agentic) Evaluations for Agentic State? (2)
+ When experimenter in milgram study said “you can shift blame on me” ppts more likely to follow through.
+ Eichmann, a nazi soldier who managed concentration camp, said that the order of genocide of millions was him simply following orders.
- Nazi soldiers can use this to escape punishment..
(Legitimacy of Authority) What is legitimacy of authority?
People more likely to obey someone they believe holds a higher status than them. uniform plays a factor into legitimacy of authority, as does location kinda (links to situational factors).
