Social Influence And Social Change

Question 1

Social Change

Answer 1

This occurs when societies rather than individuals adopt nw attitudes, beliefs and way of doing things

Question 2

Social change
(DA C DP AP SE SC)

Answer 2

Drawing Attention
Consistency
Deeper Processing
Augmentation Principle
Snowball Effect
Social Cryptomnesia

Question 3

Drawing attention

Answer 3

Through proof you have to raw audiences to think about your cause/argument

Question 4

Consistency

Answer 4

Most effective if the minority keeps same belief. Draws attention

Question 5

Deeper processing

Answer 5

Accepting the view

Question 6

Augmentation Principle

Answer 6

Risking life for the argument/cause

Question 7

Snowball Effect

Answer 7

More and more people start believing in the argument/belief

Question 8

Social Cryptomnesia

Answer 8

People have memory that change has occurred but don’t remember how it happened

Question 9

Evaluation points for social change- Research support for normative influences

Answer 9

STRENGTH

NSI is a valid explanation for social change (Nolan)

Question 10

Evaluation points for social change- Minority influence explains change

Answer 10

STRENGTH

Minorities stimulate divergent thinking- broad and creative

Question 11

Evaluation points for social change- Role of deeper processing

Answer 11

LIMITATION

It is majority views that are processed more deeply than minority views. Challenging central feature of minority influences