social influence Flashcards
obedience
complying with the orders of an authority figure
authority figure
someone with more power and control than another
conformity
matching the behaviour and beliefs of others in order to fit in because we do not know how to behave in an unusual situation
compliance
going along with the majority even though we privately do not agree
normative social influence
compliance because of the need to fit into a group
internalisation
going along with the majority because we do not know how to behave in a situation
informational social influence
conformity because we do not know to behave; others provide this information so we adopt their beliefs and behaviours
identification
temporarily adopting the behaviours of a role model or group
deindividuation
loss of personal self-awareness and responsibility as a result of being in a group
bystander effect
when we fail to help another in need because we believe others will help instead
situational factors affecting bystander intervention
diffusion of responsibility
- feel less responsible when there are more people around to help
- responsibility is diffused to others
- feel more responsible when there are less people to help
noticing the event
- we pay less attention in large groups
- so less likely to notice an emergency compared to when we are alone
pluralistic ignorance
- large number of people helping, it is seen as an emergency
- smaller crowd may feel more inclination to help as there are fewer people to responsibility with
cost of helping
- if cost is too high, we choose not to help
- but if cost of not helping is great, we intervene as cost of victim is greater than ourselves
- perceived selfless but this can be a way to avoid guilt
diffusion of responsibility
when we believe others will help so we do not have to
pluralistic ignorance
when we interpret the situation according to others’ reactions
personal factors affecting bystander intervention
competence
mood
similarity
