Social influence Flashcards
what is minority influence?
when a smaller group attempt to change the views of a majority
what are the three factors that help a minority influence a majority?
flexibility, consistency and commitment
what does being flexible mean?
being willing to adapt to another view
what does being committed mean?
having a consistent view that doesn’t change to show the minority is committed to their view
what does being consistent mean?
repeating or agreeing the same thing
who completed research on minority influence?
Moscovici
what was Moscovici’s research?
6 people were given 36 blue-green slide and asked wether the slides are blue or green.
Each group had 2 confederates to said the colour was green.
the participants gave the wrong answer on 8%.
when the confederate left the group the correct answers increased largely.
what is an internal locus of control?
when someone believes they are in control of a situation, so comes across confident and have a positive outlook on life
what is an external locus of control?
when someone believes they have no control of events, so comes across less confident and nervous
what was Hollands research?
hollands research included participants were asked to test another person and if they answered wrong they had to deliver them with an electric shock which increased by 5 volts each time.
what 3 are milligrams 3 explanations for obedience
PUL = proximity, uniform and location.
what is an agentic state?
you give up your free will and become an agent of a perceived authority
what does autonomous state mean?
you’re free to make your own decisions
what is milligrams study
is a shock test where the participant believes they are shocking another person whenever they answer a equation wrong. the shock increases by 5 volts each shock
what are the three variations of milligrams study?
- proximity - the learner is in the same room as the teacher and the learner is in a different room to the student but can be heard.
- uniform - the person telling the participant to continue changed his uniform
- location - the original study took place. in. Yale university so the second took place in a run down building
what is zimbardos study measuring
conformity to social roles
what was zimbardos study?
two randomised groups of prisoner and guards who acted in those roles for as long as possible.
what are the three types of conformity?
compliance, identification and internalisation
what are the two explanations for conformity?
informational social influence and normative social influence
what are the variables affecting conformity?
GUT
- group size
- unanimity
- tast difficulty
what does compliance mean?
going along with the group without change in attitude
what does identification mean?
conformity occurs because we want to be like the primary influence. the more attractive the influence the more long term the conforming behaviour.
what does internalisation mean?
the group behaviour or opinion is accepted as a belief and becomes part of the individuals own thinking
what was Asch’s conformity experiment?
a sample of 50 males
