Social influence Flashcards
Public and private change of attitudes
•Permanent
Internalisation
Conformity to fit into a group we value
• Public
• Don’t privately agree with everything group stands for
Identification
‘Going along with others’ in public
Compliance
Explain…
Informational social influence (ISI)
- Conforming to whoever has the best information
- Wanting to be correct
- Often occurs in new situations
What is it called when we comply to gain social approval and follow the norms of a social group?
Normative Social Influence (NSI)
Who found supporting evidence for ISI with their research into mathematical problems and difficulty levels?
Lucas eat al (2006)
Who suggested the idea of nAffiliators (people who need to be liked and have positive relationships with others)
Individual differences NSI
McGhee and Teevan (1967)