Social Influence Flashcards
Social influence
The effects that other people can have on our thoughts, feelings and behaviours.
Radicalization
Type of social influence where people are encouraged to strike out at a society that they are led to believe is fundamentally wrong or immoral.
Conformity
The convergence of one’s thoughts, feelings and behaviours with an external standard.
Compliance
The process of doing as one is asked or as one is required by regulations.
Obedience
The process of doing as one is told by an authority figure.
Injunctive norms
Norms that are perceived as being approved of by other people.
Deindividuation
The tendency for people in groups, or people who are anonymous in some way, to abandon normal constraints on their behaviour and behave in a deregulated manner.
Dehumanization
Describing a group as less than human - typically with an animal or machine metaphor.
Normative influence
Social influence that comes about because people wish to gain the social approval (or avoid disapproval) from others.
Informational influence
Social influence that comes about because people wish to be correct and accurate and therefore accept information from others.
Referent informational influence
Social influence to conform to a group norm because adherence to the group norm defines the person as a group member.
Reactance
Deliberately reacting against an influence attempt.
Minority social influence
Social influence processes whereby a minority group (in terms of numbers or power) changes the attitudes of a majority group.
Conversion theory
Moscovici’s cognitive account of how members of the majority process minority process minority messages.
