Social Influence Flashcards
Types of conformity
Compliance
Identification
Internalisation
What is compliance
When you agree with it with group with them but disagree in Private
Often occurs to a desire to fit in
What is identification
When you publicly and privately agree with the group in order to gain acceptance
However it is not maintained when you leave the group
What is internalisation
When you publicly and privately agree with the majority influence
Informational social influence:ISI
When people are uncertain they look to others for guidance
Normative social influence:NSI
When you want to be liked and accepted in the group so you conform
Jenness 1932
Jellybean experiment
Asch 1955
Line experiment
Mori and Arai 2010
Sunglasses experiment