Social Influence

Question 1

What type of sample was used in Zimbardo’s (1971) study?

Answer 1

• Androcentric
• Volunteer Sampling
• Incentive given
• Participants checked of prior convictions and were assessed for mental health.
  Participants were assigned roles based on coin flip.

Question 2

What is a real life implication of Zimbardo’s (1971) study?

Answer 2

The soldiers who had a duty of care for the prisoners in Abu Ghraib.

Question 3

What are the 3 types of conformity?

Answer 3

• Compliance
• Identification
• Internalisation

Question 4

What are two explanations of conformity and what do they mean?

Answer 4

1) Informational social influence - desire to be right

2) Normative social influence - desire to be liked

Question 5

What are the 3 situational variables which affect obedience?

Answer 5

• Proximity
• Location
• Uniforms

Question 6

Give two general explanations for obedience.

Answer 6

• The agentic shift

- Legitimacy of authority

Question 7

What was the aim of Zimbardo’s (1971) study?

Answer 7

If you put good people in a bad place will they conform into ‘bad’ social roles.

Question 8

What happen in Hofling et al’s (1966) study on obedience?

Answer 8

An unknown doctor rang the hospital late at night instructing nurses to administer a large injection of an unknown drug to a patient as they were running late. The unknown drug stated to not go over a certain dose.

Question 9

What were the results of the Hofling et al (1966) study?

Answer 9

21 out of 22 nurses went to deliver the drug.

Question 10

What are the percentages for obedience in the Bickman study?

Answer 10

38% Security guard
19% Suit
14% Milk mane

Question 11

What encourages people to yield minority influence?

Answer 11

Flexibility
Commitment
Group membership
Consistency
Sacrifices

Question 12

What is a practical application of Zimbardo’s Stanford Prison Experiment (1971)?

Answer 12

American troops involved in the abuse inflicted at Abu Ghraib.

Question 13

What problem did Zimbardo directly cause in his 1971 study by assigning himself as ‘chief superintendent’?

Answer 13

Investigator effects

Question 14

What study supports information social influence?

Answer 14

Jenness (1932)

Question 15

Which study supports normative social influence?

Answer 15

Asch (1951)

Question 16

What is a strength of Zimbardo’s study?

Answer 16

Lab conditions, extraneous variables controlled.

Question 17

In Asch’s 1951 study, how many of the 18 trials were critical?

Answer 17

12

Question 18

What was the rate of conformity in Asch’s original 1951 study?

Answer 18

32%

Question 19

Which study supported the effect of group size of social influence?

Answer 19

A variation of Asch’s 1951 study, where he decreased group size, he found that conformity dropped.

Question 20

Which study supports the effect unanimity in social influence?

Answer 20

Variation of Asch’s 1951 study, conformity decreased.