Social influence - 4

Question 1

Drawing attention to the issue

Answer 1

Shocking view creates publicity as it conflicts with the majorities opinion.

Question 2

Cognitive conflict

Answer 2

Minority puts forward a new view which means the majority question their own belief.

Question 3

The augmentation principle

Answer 3

The more commited they are the more believable they appear to be.

Question 4

Consistency of position

Answer 4

Minorities are most influential when they continue to express their views over a long period of time.

Question 5

The snowball effect

Answer 5

The more people that are convinced, the bigger the minority (now a majority) gets.

Question 6

Cryptomnesia

Answer 6

People might not even realize they’re being influenced, but they end up agreeing with the minority’s ideas.